New eBook: Unlock the Future of HCP Marketing: The APP Imperative
With physician shortages and an aging patient population, NPs and PAs have become critical decision-makers. There are 560,000+ APPs writing 27% of all US prescriptions (1.2 billion) influencing 50+% of all prescribing decisions. It's time to engage!
What you'll learn in this eBook:
How APPs differ from physicians in prescribing habits, digital behaviors, and patient engagement
Why allocating 20-25% of your HCP marketing budget is a smart move
How to tailor digital-first messaging and creative for APP's patient-first mindset
The competitive advantage of using LiveWorld's APP Advisory Council & Research Pannel to test and shape campaigns.
LiveWorld is a social-first digital agency and software company with deep compliance, engagement, and insight expertise that helps brands spark emotional connections, build stronger customer relationships, and drive behavior change. We offer strategic, impactful creative, precise media targeting, responsive social moderation, AI-powered insights, and compliance support to drive and accelerate digital programs.
LiveWorld manages over 400 healthcare social media properties including:
